This often results in a slower, more laid-back flow. The sound of West Coast rap is heavily influenced by funk and jazz elements, with heavier bass and drum beats than other rap genres. West Coast rappers often tell stories of their personal struggles and hardships, painting a vivid picture of life in the inner-city. This style of rap was born out of the struggles of inner-city life in Los Angeles and its surrounding cities. West Coast rappers are known for their intense, often aggressive lyrics that often touch on topics such as street violence, poverty, and racism. The sound of West Coast rap is characterized by heavy basslines, funk-inspired grooves, and a distinctive lyrical flow. Dre, Tupac, and Snoop Dogg who have become iconic figures in the rap world. The genre has been heavily influenced by the likes of Dr. But it would have really gotten crowded if I’d included everyone I wanted to so prominently.West Coast rap has a long and distinguished history with its unique style and sound that has had a lasting impact on the rap music scene. "I really wanted to put everything hardcore in big bubbles: Big L should have been a big bubble, Mobb Deep, Ghostface Killah (even though he was kind of a big bubble with Wu-Tang). Were there other tricky choices you had to make visually? I think he’s a kind of filter through which other rappers can connect and kind of prosper." "Well, I didn’t want to include Jay Z in a big bubble. In workshopping the map with your friends and professors, what was their feedback? Future is always innovating and DS2 will always be a solid album." He’s similar to Joey Badass - hip-hop artists are getting younger and younger, and making incredible work. "Desiigner is a Future rip-off! No, he’s like 19 and super-talented. I read the Rolling Stone feature on him and he’s a lot more profound and powerful than people think he is."Īs a huge Future fan, what do you think of Desiigner? Trap is such an obvious reflection of our culture's priorities. "I remember when UGK and Three 6 Mafia first came up. Why did you decide to include a specific pop-out of trap’s history? "Because it’s so misogynistic, tend to think they know more about it and think that as women we can't understand it or know more about it, because it’s 'specifically geared' to them." Even artists like Lil' Kim - she was incredible and so talented, she rapped alongside Biggie - had to rely on her sexuality to get respect. Male rap fans are often quick to mansplain. It can be hard as a woman who obviously knows so much about hip-hop. Then, I cross-referenced and cross-checked to see how everything connected." I went from there, based on what I knew, and got input from friends and professors. I’m from Houston, which is known for this specific style of chopped and screwed. I had no idea it would be such a huge project. "I took history music classes in college, so I started with what I knew. How did you research the artists and their influences? When did it begin to take shape? The subgenres, I decided, were really cultural generalizations I'd seen a lot." "As I did more research, I realized that the way artists were collaborating with other artists across time made my job more about trying to understand movements, not just individuals and geographic regions. Initially, I narrowed down the list based on location and the movements created outside of specific areas. "It was difficult, because I wanted to give enough of an overview, but the subgenres and subcultural movements are really rich. ![]() How did you decide on these classifications? ![]() The map's elements are organized by subgenres - “Backpack Rap,” “Skater Rap,” the “Golden Age,” etc. I love Wu-Tang, Cam'ron, a lot of the Yonkers rappers." As for my own taste, I’m really into Future. "Unfortunately, I think it’s obvious when you look at the map that I know more about the East Coast. What is your own taste in hip-hop like? Where are your favorites on the map? I really just played along with what worked and shared it with people to get their feedback." It was important to keep gradients, keep linear details, etc. I wanted a central typeface that’s unique and unified. "It was based off of my understanding of visual hierarchy, working in branding and design. What was important in mapping all of this out on paper? Once I started doing the research, I was interested in how I could map the history visually." Hip-hop is a cultural phenomenon, so this is more of a pop culture history piece than an exhaustive encyclopedia. ![]() 'Interested in' is different than knowing all, of course. I came up with the idea for the map, because I'm interested in music. "There’s a theme for every issue, and 'Metamorphosis' is the current theme.
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